When I worked at SF Media Co as an Online Assistant Editor, I had the incredible job of managing every asset that was online. Social media? Check. Managing online ads through DFP? Check. Email Marketing? Now, that’s a good story.
SF Media Co was made up of three papers: SF Examiner, a daily newspaper, SF Weekly, an alt-weekly, and SF Evergreen, a monthly marijuana-themed publication. Each had a number of newsletters: Examiner had 3, Evergreen had 1 and SF Weekly had a whopping 10 newsletters across 7 email lists. When SF Weekly changed its logo, I was tasked with switching out the newsletter banners to ones with an updated logo. I took it a step further: I was going to bring them into the modern age of email marketing.